Exhibition stand case studies
Exhibition stand case studies: modular, bespoke and custom exhibition stand builds across the UK and Europe
Finaids (Finishing Aids & Tools Ltd)
Sector: Manufacturing / engineering
Stand type: Custom modular exhibition stand
Show: MACH 2026, NEC Birmingham
A 30% increase in leads from MACH 2024, with the exhibition stand busy across all five show days and priority machinery drawing footfall from every direction.
Regatta Professional
Sector: Workwear and apparel
Stand type: Custom island stand
Show: Health and Safety Event, NEC Birmingham
A brand awareness and relationship-building stand for one of the UK’s best-known outdoor brands, getting in front of new audiences in the health and safety and PPE space.
Cleveland Cable Company
Sector: Industrial electrical and cable distribution
Stand type: Custom exhibition stand
Show: Data Centre World (DCW), ExCeL London
A fully custom exhibition stand built to evolve the 2025 design, reconfigurable across four stand sizes, with a curved LED wall and backlit LED logos drawing attention from down the gangway.
Trime UK
Sector: Plant hire / construction equipment
Stand type: Reusable modular with custom elements
Show: Executive Hire Show, Coventry Arena
A front-of-hall exhibition stand debut that put a new product centre stage – their biggest stand in ten years at the show, with green LED inlay drawing attention from across the hall and a reusable modular structure ready for future shows.
Mace
Sector: Plant hire / construction equipment
Stand type: Reusable modular stand
Show: Executive Hire Show, Coventry Arena
A full-height LED video wall gave Mace immediate presence across a busy machinery hall – their biggest and best Executive Hire Show yet, and the first time they hadn’t built it themselves.
Essential Cuisine
Sector: Food and beverage
Stand type: Custom trade show stand
Show: HRC 2026, ExCeL London
A custom trade show stand built around open cooking – chefs at the counter throughout, a fully working kitchen built in, and all three sides open to the aisles.
Testo
Sector: HVAC and building technology
Stand type: Bespoke space-only
Show: InstallerSHOW 2025, NEC Birmingham
More badge scans than any other exhibitor at the show, products sold directly from the exhibition stand, and a pipeline full of leads – all from a build designed to launch the 860i Thermal Imaging Camera.
Oleeo
Sector: HR technology / AI recruitment software
Stand type: Custom outdoor
Show: RecFest 2025, Knebworth Park
Demo calls booked on the day and a pipeline the sales team is still working – everyone remembers the exhibition stand as “the flower stand.
EIVA
Sector: Ocean technology / marine software
Stand type: Modular with custom elements
Show: Oceanology International, ExCeL London
A modular exhibition stand with twice-daily presentations, designed to travel and be rebuilt at future international shows.
Mixergy
Sector: Renewable energy / heat technology
Stand type: Modular (Housing 2024) and bespoke (InstallerSHOW)
Show: Housing 2024, Manchester Central + InstallerSHOW, NEC Birmingham
Two venues, two exhibition stand configurations, one day – a shared pool of interchangeable assets meant a premium presence at both shows without doubling the budget.
Scrocchiarella
Sector: Food and drink
Stand type: Bespoke space-only
Show: Lunch!, ExCeL London
An exhibition stand with a working oven, live chef demos and a horseshoe tasting area got buyers to stop and taste – and Scrocchiarella booked two further shows with Motive.
Danfoss
Sector: HVAC and building technology
Stand type: Bespoke space-only
Show: InstallerSHOW 2025, NEC Birmingham
Their most successful UK show ever – the DeLorean on the exhibition stand became the must-see attraction, generating their highest number of solid leads from a single event.
Majority Audio
Sector: Consumer electronics
Stand type: Hybrid modular booth
Show: IFA Berlin, ICC Messe
An exhibition stand living room recreation – sofa, 75-inch TV, zoned carpet – so visitors could trial the products properly and hear exactly what they’d sound like at home, on Majority Audio’s IFA debut.
NEXTERA®
Sector: Food ingredients / food technology
Stand type: Bespoke space-only
Show: Plant Based World Expo, ExCeL London
A working U-shaped kitchen with breakfast bar built into the exhibition stand, hundreds of visitors throughout the show, and the sales team able to run a professional buyer experience in a compact footprint.
Testo
Sector: HVAC and building technology
Stand type: Bespoke exhibition booth
Show: InstallerSHOW, NEC Birmingham
Four product lines, four dedicated demo zones, one unified exhibition stand – delivered under budget.
Renovation Underwriting
Sector: Insurance / financial services
Stand type: Modular/bespoke hybrid
Show: BIBA Conference, Manchester Central
An exhibition stand with a high-end cocktail bar atmosphere in a hall full of corporate insurance exhibition stands.
Joe and Seph’s
Sector: Food and drink
Stand type: Space-only (refreshed with existing elements)
Show: Lunch!, ExCeL London
The same exhibition stand, refreshed, reused and reconfigured for five years running, and looking brand new every time.
Synergy Grill Technology
Sector: Catering equipment / hospitality
Stand type: Modular space-only
Show: Commercial Kitchen, ExCeL London
A fully functioning kitchen built into the exhibition stand, with a plumbed sink and speakers connected to the chef’s microphone, pulling in restaurant and pub owners with live cooking demos.
Destiny Foods
Sector: Food and drink
Stand type: Modular space-only
Show: Casual Dining, ExCeL London
An exhibition stand designed around the freezers so Pole Sud ice cream was impossible to miss – free samples kept visitors at the counter long enough to have a proper conversation.
Brew Tea
Sector: Food and drink
Stand type: Bespoke space-only
Show: London Coffee Festival, The Truman Brewery
A blend-your-own-tea experience that kept visitors on the exhibition stand long enough to fall in love with the range. The exhibition stand was built from FSC-certified sustainable materials and reused across multiple shows.
Andersen EV
Sector: Electric vehicles (EV) / clean energy
Stand type: Bespoke custom
Show: Fully Charged South, Farnborough International
Total creative freedom produced a premium, reusable exhibition stand built from scratch, including a Porsche as centrepiece, and a glowing 10m x 6m rig that could be seen across the hall.
Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
