Will Pitts

Exhibition stand designer

Will Pitts Profile 1

From trainee fitter to full on stand designer, Will has carved a brilliant path through the Motive team, proving that talent, initiative and a good eye for design go a long way. With a background in design, he joined us straight from sixth form and quickly made himself known for his flair with 3D software and smart thinking.

Today, he’s one of the brains behind the standout designs you see all over our LinkedIn feed. He takes briefs (from detailed wish lists to the good old “we’ve no idea yet”) and turns them into show stopping stands that reflect each client’s brand and bring in the crowds.

With a great design eye and hands on experience of the build process, Will has a sharp sense of what works on the show floor. He brings every project to life – and you might see him helping out on a stand build in the exhibition hall too (he can’t help himself!).

Outside of work, Will buys and sells vintage clothing, has a serious T shirt addiction, loves to surf in Cornwall, and plays high level inline hockey. His team, the PGKA Mooseheads, are back to back U21 national champions – and hunting for their next win.

Ready to bring your brand’s story to life?

Articles written by Will Pitts

InstallerSHOW: our hot takes from 2026 and how to plan for InstallerSHOW 2027

InstallerSHOW: our hot takes from 2026 and how to plan for InstallerSHOW 2027

Planning for InstallerSHOW 2027? After designing and building six exhibition stands at InstallerSHOW 2026, we share what worked, what didn’t and what exhibitors should consider for the NEC Birmingham in 2027. From interactive stand ideas and technical product displays to reusable modular stands, budgets and visitor engagement, discover our team’s take on making InstallerSHOW count.

Hanging banners for exhibition stands

Hanging banners for exhibition stands

Motive Exhibitions team explains what hanging banners are, how venue rigging works, and why they suit space-only stands from 4x4 upwards - including typical costs from £3,000+. The post draws on Motive Exhibitions’ work on the 1st Containers exhibition stand at LAMMA,...