Exhibition stand case studies

Exhibition stand case studies: modular, bespoke and custom exhibition stand builds across the UK and Europe

Alan T. Carr ATC exhibition InstallerShow

Alan T. Carr

Sector: Building & construction
Stand type: Hybrid modular trade show stand
Show: InstallerSHOW 2026, NEC Birmingham

A sleek, luxury hybrid modular stand that gave Alan T. Carr the perfect platform to introduce their new ATC brand identity to 40,000+ trade visitors.

Interpack-Dusseldorf-Germany-exhibition-stand

All-Fill

Sector: Manufacturing
Stand type: Modular exhibition stand rental
Show: Interpak, Messe Düsseldorf, Germany

A returning client's rental stand, customised design, and the logistics of getting two demo machines to Interpack 2026, the largest edition in the show's history, drawing 127,000 trade visitors from 161 countries.

Fleetwood Paints at Painting and Decorating Show Birmingham NEC-gallery

Fleetwood Paints

Sector: Building & construction, Manufacturing
Stand type: Custom trade show stand
Show: Painting & Decorating Show 2026, NEC Birmingham

A custom trade show stand for Fleetwood Paints at the Painting & Decorating Show 2026, built to launch Ireland's leading paint brand into the UK market at Birmingham NEC.

Danfoss-hybrid-trade-show-stand-InstallerSHOW

Danfoss

Sector: Building & construction, Energy & renewables
Stand type: Hybrid trade show stand
Show: InstallerSHOW 2026, NEC Birmingham

A working podcast studio on the show floor that turned three days of sessions into evergreen content for Danfoss's channels.

Intersolar Exhibition stand Messe München in Munich Germany

Cleveland Cable Company

Sector: Energy & renewables
Stand type: Custom exhibition stand
Show: Intersolar Europe, Messe München

A custom exhibition stand, designed to be reconfigured for different stand dimensions without losing consistency, adapted for Intersolar Europe, the world's leading solar exhibition, drawing around 100,000 attendees from over 150 countries.

Deanta-hybrid-exhibition-trade-show-stand

Deanta

Sector: Building & construction, Manufacturing
Stand type: Custom trade show stand
Show: Fire Safety Event 2026, NEC Birmingham

A custom 8x3m trade show stand built to showcase premium fire doors at Fire Safety Event 2026, designed to be reconfigured across three different show sizes in the same year.

budvar-hybrid-exhibition-stand excel London

Budvar

Sector: Food & drink
Stand type: Hybrid exhibition stand
Show: The Pub Show 2026, ExCeL London

A hybrid exhibition stand first built for Northern Restaurant and Bar at Manchester Central, redressed and reconfigured to 5x4m for a new show and audience within weeks.

Made-in-Britain-member-Pryor-Marking-at-MACH-NEC

Pryor Marking Technology

Sector: Manufacturing
Stand type: Modular exhibition stand with custom elements
Show: MACH 2026, NEC Birmingham

A 9x5m modular exhibition stand with custom elements built around live tooling demonstrations, putting Made in Britain credentials and Pryor’s marking technology front and centre at MACH.

MindApt Modular Exhibiton Stand Schools and Academies Show ExCeL London

MindApt

Sector: Education
Stand type: Modular exhibition stand
Show: Bett UK 2026, ExCeL London

A modular exhibition stand hire for Go4Schools at Schools and Academies Show London, built around live software demos with a branded lightbox showcasing how the platform's features connect.

Go4Schools exhibition stand at Schools and academies show

Go4Schools

Sector: Education
Stand type: Modular exhibition stand
Show: Schools & Academies Show, ExCeL London

A modular exhibition stand hire for Go4Schools at Schools and Academies Show London, built around live software demos with a branded lightbox showcasing how the platform's features connect.

Cleveland-Cable-Company-hybrid-exhibition-trade-show-stand

Cleveland Cable Company

Sector: Energy & renewables, Technology
Stand type: Custom exhibition stand
Show: Data Centre World (DCW), ExCeL London

A fully custom exhibition stand built to evolve the 2025 design, reconfigurable across four stand sizes, with a curved LED wall and backlit LED logos drawing attention from down the gangway.

manufacturing-trade-show-stand-for-Finaids

Finaids

Sector: Manufacturing
Stand type: Custom modular exhibition stand Show
Show: MACH 2026, NEC Birmingham

A 30% increase in leads from MACH 2024, with the exhibition stand busy across all five show days and priority machinery drawing footfall from every direction.

Essential-Cuisine-Food-and-drink-trade-stand-at-HRC

Essential Cuisine

Sector: Food & drink
Stand type: Custom trade show stand
Show: HRC 2026, ExCeL London

A custom trade show stand built around open cooking – chefs at the counter throughout, a fully working kitchen built in, and all three sides open to the aisles.

Regatta-Professional-hybrid-exhibition-stand

 Regatta Professional

Sector: Building & construction, Consumer & lifestyle
Stand type: Custom island stand
Show: Health and Safety Event, NEC Birmingham

A brand awareness and relationship-building stand for one of the UK’s best-known outdoor brands, getting in front of new audiences in the health and safety and PPE space.

Mace Trade Show Stand with LED video wall at Executive Hire Show Coventry

Mace

Sector: Building & construction
Stand type: Reusable modular stand
Show: Executive Hire Show, Coventry Arena

A full-height LED video wall gave Mace immediate presence across a busy machinery hall – their biggest and best Executive Hire Show yet, and the first time they hadn’t built it themselves.

Bespoke-exhibition-stand-with-machinery-for-manufacturing-brand-Trime

Trime UK

Sector: Building & construction
Stand type: Reusable modular with custom elements
Show: Executive Hire Show, Coventry Arena

A front-of-hall exhibition stand debut that put a new product centre stage – their biggest stand in ten years at the show, with green LED inlay drawing attention from across the hall and a reusable modular structure ready for future shows.

Oceanology International show London busy EIVA exhibition stand by Motive Exhibition

EIVA

Sector: Technology
Stand type: Modular with custom elements
Show: Oceanology International, ExCeL London

A modular exhibition stand for EIVA at Oceanology International, designed for demos, talks, and long-term use across multiple events.

Danfoss 1

Danfoss

Sector: Building & construction, Energy & renewables
Stand type: Bespoke space-only
Show: InstallerSHOW 2025, NEC Birmingham

A unique bespoke exhibition stand. How creative design and immersive storytelling with a retro theme attracted visitors to the Danfoss stand.

testo-installer-exhibition stand design

Testo

Sector: Building & construction
Stand type: Bespoke space-only
Show: InstallerSHOW 2025, NEC Birmingham

Testo at InstallerSHOW 2025: A new exhibition stand design, interactive demos, and plenty of space to chat.

Oleeo Exhibition Stand at RecFest

Oleeo

Sector: HR & recruitment
Stand type: Custom outdoor
Show: RecFest 2025, Knebworth Park

Interactive, colourful, and buzzing with energy. How we turned Oleeo’s “Al software that helps you bloom” into a vibrant garden-party stand.

Bespoke Exhibition Stands at Lunch! ExCeL London

Scrocchiarella

Sector: Food & drink
Stand type: Bespoke space-only
Show: Lunch!, ExCeL London

A fully functioning kitchen and demo area were central to this flexible Italian-inspired bespoke exhibition stand for Scrocchiarella.

Custom Exhibition Stand at NEC Birmingham for Mixergy by Motive Exhibitions

Mixergy

Sector: Building & construction, Energy & renewables
Stand type: Modular (Housing 2024) and bespoke (InstallerSHOW)
Show: Housing 2024, Manchester Central + InstallerSHOW, NEC Birmingham

Two different exhibition stands, two locations – one day! Clever utilisation of Mixergy’s mix-and-match stand assets to maximise their budget and brand awareness.

Majority Audio stand at IFA Berlin

Majority Audio

Sector: Technology
Stand type: Hybrid modular booth
Show: IFA Berlin, ICC Messe

An exhibition stand living room recreation – sofa, 75-inch TV, zoned carpet – so visitors could trial the products properly and hear exactly what they’d sound like at home, on Majority Audio’s IFA debut.

Exhibition booth Motive Exhibitions Testo

Testo

Sector: Building & construction
Stand type: Bespoke exhibition booth
Show: InstallerSHOW, NEC Birmingham

A bespoke interactive exhibition stand designed to promote four different product lines. The stand included recycled elements from previous exhibitions to maximise their stand budget.

NEXTERA® 2

NEXTERA®

Sector: Food & drink
Stand type: Bespoke space-only
Show: Plant Based World Expo, ExCeL London

A bespoke exhibition stand cleverly designed with a fully functioning kitchen to promote NEXTERA®’s range of plant-based ingredients and their expertise in food engineering.

custom modular exhibition systems | Motive Exhibitions | Renovation Underwriting

Renovations Underwriting

Sector: Finance & professional services
Stand type: Modular/bespoke hybrid
Show: BIBA Conference, Manchester Central

A high-end modular stand with a cosy cocktail bar ambience differentiated Renovation Underwriting from its more corporate competitors.

Custom sustainable exhibition stand for Joes & Stephs

Joe and Seph’s

Sector: Food & drink
Stand type: Space-only (refreshed with existing elements)
Show: Lunch!, ExCeL London

A refreshed space-only stand, reusing as many previous stand elements as possible, made Joe and Seph’s stand pop in more ways than one.

Custom exhibition stand built at Fully Charged South by Motive Exhibitions for Anderson EV

Andersen EV

Sector: Energy & renewables
Stand type: Bespoke custom
Show: Fully Charged South, Farnborough International

An eye-catching, premium, luxury stand design that would give Andersen EV visitors an unforgettable exhibition experience in the crowded EV charger market.

Bespoke exhibition stand london | Motive Exhibitions | Brew Tea

Brew Tea

Sector: Food & drink
Stand type: Bespoke space-only
Show: London Coffee Festival, The Truman Brewery

A jam-packed show calendar and a bespoke stand featuring recycled and reconfigurable elements lie at the heart of this interactive design for Brew Tea.

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