Exhibition stand case studies
Exhibition stand case studies: modular, bespoke and custom exhibition stand builds across the UK and Europe
Deanta
Sector: Manufacturing & Joinery
Stand type: Custom trade show stand
Show: Fire Safety Event 2026, NEC Birmingham
A custom 8x3m trade show stand built to showcase premium fire doors at Fire Safety Event 2026, designed to be reconfigured across three different show sizes in the same year.
Budweiser Budvar
Sector: Food and beverage
Stand type: Hybrid exhibition stand
Show: The Pub Show 2026, ExCeL London
A hybrid exhibition stand first built for Northern Restaurant and Bar at Manchester Central, redressed and reconfigured to 5x4m for a new show and audience within weeks.
Pryor Marking Technology
Sector: Manufacturing and engineering
Stand type: Modular exhibition stand with custom elements
Show: MACH 2026, NEC Birmingham
A 9x5m modular exhibition stand with custom elements built around live tooling demonstrations, putting Made in Britain credentials and Pryor’s marking technology front and centre at MACH.
Finaids (Finishing Aids & Tools Ltd)
Sector: Manufacturing and engineering
Stand type: Custom modular exhibition stand Show
Show: MACH 2026, NEC Birmingham
A 30% increase in leads from MACH 2024, with the exhibition stand busy across all five show days and priority machinery drawing footfall from every direction.
Regatta Professional
Sector: Workwear and apparel
Stand type: Custom island stand
Show: Health and Safety Event, NEC Birmingham
A brand awareness and relationship-building stand for one of the UK’s best-known outdoor brands, getting in front of new audiences in the health and safety and PPE space.
Cleveland Cable Company
Sector: Industrial electrical and cable distribution
Stand type: Custom exhibition stand
Show: Data Centre World (DCW), ExCeL London
A fully custom exhibition stand built to evolve the 2025 design, reconfigurable across four stand sizes, with a curved LED wall and backlit LED logos drawing attention from down the gangway.
Trime UK
Sector: Plant hire / construction equipment
Stand type: Reusable modular with custom elements
Show: Executive Hire Show, Coventry Arena
A front-of-hall exhibition stand debut that put a new product centre stage – their biggest stand in ten years at the show, with green LED inlay drawing attention from across the hall and a reusable modular structure ready for future shows.
Mace
Sector: Plant hire / construction equipment
Stand type: Reusable modular stand
Show: Executive Hire Show, Coventry Arena
A full-height LED video wall gave Mace immediate presence across a busy machinery hall – their biggest and best Executive Hire Show yet, and the first time they hadn’t built it themselves.
Essential Cuisine
Sector: Food and beverage
Stand type: Custom trade show stand
Show: HRC 2026, ExCeL London
A custom trade show stand built around open cooking – chefs at the counter throughout, a fully working kitchen built in, and all three sides open to the aisles.
Testo
Sector: HVAC and building technology
Stand type: Bespoke space-only
Show: InstallerSHOW 2025, NEC Birmingham
More badge scans than any other exhibitor at the show, products sold directly from the exhibition stand, and a pipeline full of leads – all from a build designed to launch the 860i Thermal Imaging Camera.
Oleeo
Sector: HR technology / AI recruitment software
Stand type: Custom outdoor
Show: RecFest 2025, Knebworth Park
Demo calls booked on the day and a pipeline the sales team is still working – everyone remembers the exhibition stand as “the flower stand.
EIVA
Sector: Ocean technology / marine software
Stand type: Modular with custom elements
Show: Oceanology International, ExCeL London
A modular exhibition stand with twice-daily presentations, designed to travel and be rebuilt at future international shows.
Mixergy
Sector: Renewable energy / heat technology
Stand type: Modular (Housing 2024) and bespoke (InstallerSHOW)
Show: Housing 2024, Manchester Central + InstallerSHOW, NEC Birmingham
Two venues, two exhibition stand configurations, one day – a shared pool of interchangeable assets meant a premium presence at both shows without doubling the budget.
Scrocchiarella
Sector: Food and drink
Stand type: Bespoke space-only
Show: Lunch!, ExCeL London
An exhibition stand with a working oven, live chef demos and a horseshoe tasting area got buyers to stop and taste – and Scrocchiarella booked two further shows with Motive.
Danfoss
Sector: HVAC and building technology
Stand type: Bespoke space-only
Show: InstallerSHOW 2025, NEC Birmingham
Their most successful UK show ever – the DeLorean on the exhibition stand became the must-see attraction, generating their highest number of solid leads from a single event.
Majority Audio
Sector: Consumer electronics
Stand type: Hybrid modular booth
Show: IFA Berlin, ICC Messe
An exhibition stand living room recreation – sofa, 75-inch TV, zoned carpet – so visitors could trial the products properly and hear exactly what they’d sound like at home, on Majority Audio’s IFA debut.
NEXTERA®
Sector: Food ingredients / food technology
Stand type: Bespoke space-only
Show: Plant Based World Expo, ExCeL London
A working U-shaped kitchen with breakfast bar built into the exhibition stand, hundreds of visitors throughout the show, and the sales team able to run a professional buyer experience in a compact footprint.
Testo
Sector: HVAC and building technology
Stand type: Bespoke exhibition booth
Show: InstallerSHOW, NEC Birmingham
Four product lines, four dedicated demo zones, one unified exhibition stand – delivered under budget.
Renovation Underwriting
Sector: Insurance / financial services
Stand type: Modular/bespoke hybrid
Show: BIBA Conference, Manchester Central
An exhibition stand with a high-end cocktail bar atmosphere in a hall full of corporate insurance exhibition stands.
Joe and Seph’s
Sector: Food and drink
Stand type: Space-only (refreshed with existing elements)
Show: Lunch!, ExCeL London
The same exhibition stand, refreshed, reused and reconfigured for five years running, and looking brand new every time.
Synergy Grill Technology
Sector: Catering equipment / hospitality
Stand type: Modular space-only
Show: Commercial Kitchen, ExCeL London
A fully functioning kitchen built into the exhibition stand, with a plumbed sink and speakers connected to the chef’s microphone, pulling in restaurant and pub owners with live cooking demos.
Destiny Foods
Sector: Food and drink
Stand type: Modular space-only
Show: Casual Dining, ExCeL London
An exhibition stand designed around the freezers so Pole Sud ice cream was impossible to miss – free samples kept visitors at the counter long enough to have a proper conversation.
Brew Tea
Sector: Food and drink
Stand type: Bespoke space-only
Show: London Coffee Festival, The Truman Brewery
A blend-your-own-tea experience that kept visitors on the exhibition stand long enough to fall in love with the range. The exhibition stand was built from FSC-certified sustainable materials and reused across multiple shows.
Andersen EV
Sector: Electric vehicles (EV) / clean energy
Stand type: Bespoke custom
Show: Fully Charged South, Farnborough International
Total creative freedom produced a premium, reusable exhibition stand built from scratch, including a Porsche as centrepiece, and a glowing 10m x 6m rig that could be seen across the hall.
Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
