Exhibition stands that bring you closer to your customers

There are lots of different types of exhibition stands including modular exhibition stands, shell scheme stands and pop-up displays. 

Modular exhibition trade show stands
Either referenced as exhibitions or trade shows. A modular stand is an exhibition system comprising different blocks that can be reconfigured to fit different exhibition spaces, without compromising on the graphics. 

Looking for an exhibition space without sides? You need an Island site – as the name suggests it has no sides and usually you can walk around every side.

Shell scheme exhibition stand
A shell scheme refers to the preassigned space that you are allocated by the exhibition organisers. This is a completely blank canvas ready for you to plan and create your exhibition space.

Several factors will influence the cost of your exhibition stand:

• Size of the space you have booked
• Whether you anticipate your event to be a one-off exhibition or whether you need an exhibition stand you can reuse and reconfigure multiple times for different venues
• What you are looking to achieve from exhibiting?
• We will collaborate with you to establish a plan and design and work with your budget.

Here are some things you need to consider in your choice:

• How often are you looking to exhibit?
• Where are you going to exhibit – a dedicated exhibition space or a conference with a small space?
• What is your budget?
• What do you want to achieve from exhibiting?

A clear brief and understanding of what you want to achieve and how often you are looking to exhibit and where, will give our exhibition design team an opportunity to advise on options and help you create a plan.

Planning and running an exhibition stand can be a daunting task. We have put together a guide which covers everything you need to know with useful downloads and guides to help you along the way.  Access our comprehensive guide to exhibiting.

Think about the best exhibition booths you’ve visited – what made them stand out to you? Creating a stand that is centred around your customers’ needs is key. Some visitors will be familiar to your brand, others not so.

• Always use clear, simple graphics that are designed with the target audience in mind and resonate with them
• Ask the question of what extra value does your stand bring to visitors – for example, a guest speaker giving free advice to your prospective customers
• Make it clear what your business offers to your customers
• Ensure you have good marketing and awareness before the exhibition
• Give products or existing customers a reason to visit
• People attract people! – generate interest by engaging customers to attract more
• Offer freebies – a free coffee, snacks, giveaways, games to play and competitions to enter
• Avoid having too much copy, fussy graphics and multiple messages as they do not lure people onto a stand to read further and make it hard work to understand what you offer and what’s in it for them immediately
• Avoid having too many staff members milling around and talking amongst themselves as this will also put off people from visiting your stand – ensure the atmosphere is friendly and welcoming at all times!