2025’s All Energy Show is an opportunity to showcase your innovations and connect with decision-makers
But it’s not always easy to make an impact at large, busy exhibitions – especially if your product is technical, conceptual, or not something visitors can see and touch, like software or a service.
To make an impact, you need an exhibition stand with clear storytelling, a compelling message and a simplified presentation that’s easy to grasp. It’s important not to get bogged down in the details. Hook your audience, and the technical conversation can come later. But fail to engage your audience, and the conversation simply won’t happen.
At large exhibitions, attracting attention and building engagement means cutting through the complexity. You have a limited time to show visitors why your innovation matters to them and the problems they’re trying to solve. That’s where our experienced team can help – at Motive Exhibitions, we excel in helping brands like yours tell compelling stories to excite your audience and drive meaningful conversations.
The challenge: how to sell complex ideas in a crowded space
Exhibiting at the All Energy Show is no small feat. With over 11,000 attendees expected and exhibitors representing every corner of the low-carbon energy sector, it’s a crowded and competitive space. It’s also a massive opportunity (the show saw a 25% increase in visitors last year) so you don’t want to invest in expensive displays only for visitors to pass you by. You need to get noticed. However, for technical exhibitors, the challenge goes beyond just being seen – you need to be understood.
The crux of the problem is overcomplicating the story. Technical exhibitors often feel the need to cram every feature, function, and technical detail into their stand. While this comes from a place of passion and enthusiasm, it can easily overwhelm visitors.
To cut through the noise and engage your audience, you need an exhibition stand that explains the problem you solve and the impact you create as clearly as possible. It’s not about simplifying your product; it’s about simplifying your story. By making your messaging bold, accessible, and audience-focused, you’ll attract attention, spark curiosity, and start meaningful conversations.
As Motive’s Creative Director, Ed Marshall, explains:
“You can’t just tell people what your product does; you need to show them why it matters. That’s what draws people in and keeps them engaged.
We’ve worked with multiple technology clients, helping them create immersive, engaging stand experiences by combining technology, AI, VR, experiential, products and people, with clear, bold messaging.”
Creative solutions to showcase your concept
Here’s how to turn your solution into an engaging experience and make your exhibition stand a success at the All Energy Show:
1. Eye-catching and engaging exhibition stand design
To make a bold first impression, you need to present an inviting stand that draws visitors in. It’s worth investing time in the design and planning process to explore creative ways to tell your story. Your target audience needs to feel drawn in, curious, and know they’re in the right place.
At Motive, we specialise in engaging spaces that tell compelling stories – to explain your solution in a memorable way, and connect with your audience. Our creative team are full of exciting, innovative ideas to bring your ideas to life.
Our design services include:
- A wide range of exhibition stand options: From bespoke creations to modular, reusable designs, shell scheme or hybrid solutions, we have stands for every purpose and budget.
- Audience-focused layouts: We work with you to create designs that guide visitors through your stand and keep them engaged.
- Branding and storytelling: We help you simplify technical concepts by crafting a clear, audience-focused narrative that ties your innovation to real-world problems your visitors care about. Through visuals, interactive elements, and carefully placed messaging, we show how your solution works, why it matters, and the difference it can make.
2. Using technology and storytelling to convey a powerful message
When your product or service is complex, visuals and experiences can bridge the gap between “complicated” and “compelling.” Here are a few ways to bring your innovation to life:
- Models, diagrams, and physical examples: Let visitors see and touch the process or technology in action. Physicality makes the abstract feel real.
- Video walls and VR experiences: Immerse visitors in your story with high-impact visuals or virtual walkthroughs of your technology.
- Interactive demos: Let your audience engage directly, whether that’s hands-on with a product or through digital touchpoints.
- Live presentations and Q&A sessions: Bring in your experts to simplify the story and spark curiosity. Hosted debates or discussions can also position you as a thought leader.
Danfoss – engineering sustainable energy solutions
When Danfoss exhibited with us, their challenge was how to present complex systems to a broad audience without overwhelming them. We designed a stand that broke down their technology into easy to understand visuals and interactive displays. The result? Visitors were drawn in, conversations flowed naturally, and the stand became a hub for meaningful engagement.
“The team at Motive creates fantastic stands for us and raises the bar every time. We took 20 colleagues to Data Centre World where Motive’s amazing stand really helped us engage with our current audience and attract future customers too. “
Gareth Ash, Danfoss
Why work with Motive Exhibitions?
At Motive Exhibitions, we’ve helped brands stand out at some of the industry’s most competitive and innovation-driven events, including All Energy, Solar and Storage, Ocean Business, and Everything Electric.
From interactive, technology-led stands to creative designs that tell powerful stories, we know how to take complex ideas and turn them into compelling, audience-focused experiences.
With years of experience designing stands that draw people in and keep them engaged, we’re here to make your All Energy Show stand one that delivers results.
EIVA – offshore and shallow water construction and surveying
Eiva needed an exhibition stand that blended open space for presentations with tools to showcase their technology. We crafted a layout that encouraged interaction and discussion, allowing their sales team to focus on connecting with visitors while the stand worked to communicate the technical details. Their stand wasn’t just a display; it became a space for conversation and collaboration.
“Motive created a fantastic stand for us at Ocean Business, creating an open space that we could host specific presentations and talks from. Our stand was packed and our sales team were able to have constructive and meaningful conversations with prospects on the day. We were so impressed with the thought that had gone into the stand. It really paid off for us.”
Marketing Manager, Eiva
Let’s make your All Energy Show exhibition stand unforgettable
Ready to transform your exhibition experience?
- Book a consultation and tell us your ideas.
- Explore our case studies and get inspired by what’s possible.
- Visit our sustainable exhibition stand hire page to learn more about our services.
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Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
