The BIBA conference is the biggest event for UK insurance professionals.
If you’re in insurance, the BIBA Conference should be well and truly on your radar. The largest insurance broking event in the world, in 2025 this trade show attracted almost 10,000 visitors who enjoyed over 220 different stands. Taking place on May 13th and 14th 2026 at Manchester Central, it provides an opportunity to get your brand in front of this super-sized audience.
The theme of this trade show for 2026 is “Time:To”, with a focus on action, connection, support and inspiring the next generation of people working in insurance. It seeks to explore new ways to tackle current challenges such as rising costs and customer understanding, and to encourage brokers to connect, support one another and innovate to build economic resilience.
The best way to get your brand noticed is to create a stand that resonates with this theme and gets visitors talking. For exhibitors, having a theme presents an opportunity to embrace your creative side and prove you’re a forward-thinking brand committed to your future in the insurance market.
So, how do you design an attention-grabbing exhibition stand that truly reflects action, connect, support and the future of the industry?
Embrace bold, creative ideas – B2B doesn’t have to be boring
The insurance industry has evolved massively over the last few decades, and it’s important that brands keep up. Bland graphics, boring brochures and a few handshakes doesn’t go far anymore. Exhibitors who achieve their ROI take a much bolder approach to starting conversations and getting deals done.
Let’s explore how!
1. Break the mould and rethink
your approach
This is your chance to break away from predictable stand designs and instead create something that sparks conversations, draws people in and positions your brand as one to watch.
Step outside the insurance bubble
BIBA is about brokers, but brokers are people first. Make your stand engaging, relatable and try to surprise your visitors with something unexpected.
Tell a story
How has your business evolved? Where are you going next? Use your stand to tell the tale of your brand and get your visitors to buy into your story.
Experience trumps display, always
Use interactive elements, immersive tech or gamification to make your stand experiential and get visitors queuing up to take part!
2. Use modern design ideas
and aesthetics
If your exhibition stand looks like it belongs in 2016, you’re already on the back foot. The most effective exhibitors at the BIBA Conference 2026 will use:
- Sleek, modern aesthetics – think clean lines, fresh colours and creative themes that command attention.
- Technology-led engagement – touchscreens, VR demos, and tactile features draw people in and keep them engaged.
- Modular stand elements – A flexible stand means you can adjust your layout for future events, making your investment go further.
Learn about our bespoke exhibition stand design services.
Make networking easy
BIBA 2025 is as much about building relationships as it is about business. If you want to attract brokers, you need to give them a reason to stop and stay.
Create networking space
A well-placed seating area and offer of refreshments invites conversation.
Host live demos or talks
Micro-presentations and ‘fireside chats’ or Q&As on your stand will create buzz and activity.
Add a surprise element
Whether it’s an interactive game, a live barista or unique competition, think outside the box and create something original that will make your stand a go-to destination.
If you want to shake up your stand design for BIBA Conference 2026, get in touch today.
- Book a consultation and tell us your ideas.
- Explore our trade show gallery and get inspired.
Renovation Underwriting wanted an exhibition stand to reflect their expertise while feeling fresh and forward-thinking.
Working with the Motive Exhibitions design team, they opted for a modular stand that blended high-end branding, a welcoming atmosphere, and a layout designed to keep conversations flowing. The result was a highly engaging space that attracted brokers, sparked discussions, and positioned Renovation Underwriting as a key player in their sector.
“Motive’s approach was really refreshing. They think about function before design: What do you want your exhibition stand to do? How do you want it to feel? What do you want visitors to feel? We wanted our exhibition stand to have a high-end cocktail bar feel, and Motive helped us to translate precisely what we wanted. At the event, our competitors were coming along to take pictures of the stand – mission accomplished!”
Renovation Underwriting
If you want to shake up your stand design for BIBA 2025, get in touch today.
Ready to transform your exhibition experience?
- Book a consultation and tell us your ideas.
- Explore our case studies and get inspired by what’s possible.
- Visit our exhibition stand hire page to learn more about our services.
BIBA 2025 is your chance to be bold
“The new theme BIBA Conference launches each year is a chance to rethink how you present your brand. The exhibition stands that get noticed will be the ones that break away from the norm, challenge expectations, and bring something fresh to the exhibition floor.
“Brands need to get creative to make it easy to understand the benefits of what can be a complex service or product. The most engaging exhibition stands will use clever, bold tactics to spark curiosity, encourage conversations, and make lasting connections with their ideal audience.”
Ed Marshall
Creative Director, Motive Exhibitions
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Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
