The BIBA conference is the biggest event for UK insurance professionals.
It’s a chance to meet, network, and do business with more than 9,500 attendees and over 220 exhibitors at Manchester Central. This makes it the biggest opportunity of the year for raising your insurance brand’s profile.
An exhibition stand at BIBA 2025 makes a statement about your role in the future of insurance. This year’s theme, “A New Era” is about change, progress, and innovation. It recognises the evolution of the insurance landscape over the past 25 years, and will bring together key players to discuss new business models, emerging revenue streams, and creative solutions for modern risk management.
For exhibitors, having a theme presents an opportunity to embrace your creative side and prove you’re a forward-thinking brand.
So how do you design a creative exhibition stand that truly reflects change, progress, and the future of the industry?
Be bold with your ideas – B2B doesn’t have to be boring
The insurance industry has changed massively over the last 25 years, but a walk through any exhibition hall will demonstrate how stand design hasn’t always kept up. Too many B2B brands play it safe.
Bland graphics, a few brochures, and a handshake won’t cut it anymore. Exhibitors who achieve their exhibition ROI take a bolder approach.
To find out how, see our insider tips below.
1. Break the mould and rethink
your approach
This is your chance to break away from the predictable and create a space that sparks conversations, draws people in, and positions your brand as one to watch.
- Step outside the insurance bubble – BIBA is about brokers, but brokers are people first. Make your stand engaging, relatable and try to surprise your visitors with something new and unexpected.
- Tell a story – how has your business evolved? Where is it going next? Use your stand to bring your “new era” to life.
- Make it an experience, not just a display – use interactive elements, immersive tech, or gamification to make your stand memorable.
2. Use modern design ideas
and aesthetics
If your exhibition stand looks like it belongs in 2015, you’re already behind. The most effective exhibitors at BIBA 2025 will use these tactics:
- Sleek, modern aesthetics – clean lines, fresh colours, and innovative materials position your brand as one to watch.
- Technology-led engagement – touchscreens, AR demos, and tactile features draw people in and keep them engaged.
- Modular stand elements – A flexible stand means you can adjust your layout for future events, making your investment go further.
Learn about our bespoke exhibition stand design services.
Make networking easy
BIBA 2025 is as much about building relationships as it is about business. If you want to attract brokers, you need to give them a reason to stop and stay.
- Create networking spaces – a well-placed seating area encourages conversation.
- Host live demos or talks – micro-presentations and fireside conversations or Q&As on your stand will create buzz and activity.
- Add a surprise element – a coffee bar, interactive attraction, or a competition can make your stand a go-to destination.
Renovation Underwriting wanted an exhibition stand to reflect their expertise while feeling fresh and forward-thinking.
Working with the Motive Exhibitions design team, they opted for a modular stand that blended high-end branding, a welcoming atmosphere, and a layout designed to keep conversations flowing. The result was a highly engaging space that attracted brokers, sparked discussions, and positioned Renovation Underwriting as a key player in their sector.
“Motive’s approach was really refreshing. They think about function before design: What do you want your exhibition stand to do? How do you want it to feel? What do you want visitors to feel? We wanted our exhibition stand to have a high-end cocktail bar feel, and Motive helped us to translate precisely what we wanted. At the event, our competitors were coming along to take pictures of the stand – mission accomplished!”
Renovation Underwriting
If you want to shake up your stand design for BIBA 2025, get in touch today.
Ready to transform your exhibition experience?
- Book a consultation and tell us your ideas.
- Explore our case studies and get inspired by what’s possible.
- Visit our exhibition stand hire page to learn more about our services.
BIBA 2025 is your chance to be bold
“A New Era” is a chance to rethink how you present your brand. The stands that get noticed will be the ones that break away from the norm, challenge expectations, and bring something fresh to the exhibition floor.
“BIBA 2025 is all about looking to the future, and that should come across in the stand design. Brands need get creative to demonstrate their innovation and forward-thinking. The best stands will use clever and bold tactics to spark curiosity, encourage conversations and make lasting connections with their ideal audience.”
Ed Marshall
Creative Director, Motive Exhibitions
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Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
