Your complete exhibitor guide to Bett UK 2026
Make the most of your exhibition stand at Bett UK 2026
21st-23rd January 2026, ExCeL London
For over 35 years, Bett has connected the education sector across the global with events in Brazil, Asia and the UK, and is the event for any education professional. Over three exciting days, you’ll meet a host of visionary educators and EdTech pioneers, policy powerhouses, charities, 3,000+ bright young minds and 400+ world-class speakers, all focused on looking for the next big thing in education.
Taking place in January at ExCeL London, it’s a brilliant showcase for innovative ideas and for making connections with industry movers and shakers.
With inspiring discussions, hands-on demonstrations, and free CPD-accredited sessions in the Tech User Labs, Bett UK is where the future of education takes shape. So if you’re looking to raise your profile in this sector, now’s the time to start planning your stand.
Need a price for your Bett UK exhibition stand?
Turn connections into opportunities at Bett 2026
With over 35,000+ visitors expected, Bett UK is a fantastic opportunity to introduce your brand to key decision-makers from the education and EdTech community.
Packed with established names like headline partner Microsoft, and high-profile partners Intel, British Esports, Department for Education, HP and LEGO Education, Bett UK is the go-to event for educational professionals in 2026.
A carefully planned exhibition stand will get your brand in front of key players seeking new ways to make their educational setting more efficient. Whether you’re planning a compact display or a larger, immersive setup, Motive can help you create an exhibition stand that gets noticed by the right people.
Before you commit to exhibiting, get clear on your goals. Exhibiting is a significant investment, so you’ll want to make sure every penny works hard. Are you looking to build brand awareness? Generate leads? Connect with decision-makers ready to place orders? Defining your objectives will make your whole experience at Bett UK much more effective.
Next, budget smartly. Your stand needs to stand out and grab attention while leaving room for the other essentials – like engaging displays, furniture, marketing materials, and technology.
Live demos and interactive displays draw crowds, but power, equipment, and compliance all need to be sorted in advance. To get ahead on your logistical needs, partner with experienced exhibition stand builders like us. We can handle the organisation, paperwork and health & safety to make sure everything runs smoothly, which we know gives our global exhibitors peace of mind.
Once you’ve worked out your goals, how are you going to measure success? Are you aiming for 50 solid leads? Do you want 10 buyers ready to commit on the spot? Specific targets keep your team focused and help you track your ROI.
Finally, put everything together in a detailed exhibition brief. Don’t skip this step – because whether you’re going it alone or working with a stand-building partner like us, thorough planning and design will save you money, effort and avoid many potential headaches.
If you want advice to bring your ideas to life, we’re here to help. Our handy briefing guide walks you through every step; so download your free copy below.
Get your Bett UK plans off to a flying start with the perfect stand brief
The right stand should be eye-catching and exciting, and designed specifically for the audience you want to reach. We’ve seen clients close deals before the event ends because their stand was well thought through, clearly communicated what they do, and attracted the right people.”
David Hennessy, Motive Exhibitions Managing Director
We’ve built a reputation for designing and building stands that get exhibitors noticed.
Whether you need space for live product demos, zoned meeting areas, or an interactive setup to keep potential customers on your stand for longer, we know how to create a stand that showcases your brand at its best.
Each stand we build is custom-designed to highlight what makes your brand unique, and attract your ideal customers.
We’ll work with you to create a standout space that perfectly captures who you are, what you do, and tells a compelling story.
Make Bett show UK a success with a Motive Exhibitions stand.
Exhibition stands we can build at Bett show UK
ExCeL London is one of Europe’s premier exhibition spaces with many different options on their floorplan menu, so the sky’s the limit when it comes to creative design.
Here are our top stand options for Bett UK:
Built from the ground up to match your brand and business goals, bespoke stands give you complete creative freedom.
Whether you opt for a single or double-deck stand, bold graphics, interactive elements, or a sleek product showcase, this option really makes you stand out from the competition.
A flexible, cost-effective solution, modular stands can be reconfigured for different events.
Made up of interlocking components like giant Lego sets, they create a seamless, professional display without the price tag of a fully custom build.
We’ve designed a huge range of high-impact modular stands over the years, to wow Excel London’s visitors. It’s an ideal choice if you’re not ready to invest in a permanent stand, and you can combine modular frameworks with custom features, without the higher costs of a permanent, custom-built display.
Shell scheme exhibition stands are a budget-friendly option, and come in a range of sizes from 3m x 3m to 6m x 3m or 8m x 3m, often as part of all-inclusive packages.
These stands may be smaller, but they still offer plenty of room to get creative. With the right design, a shell scheme can be just as effective as a larger setup.
Ideal for those new to exhibiting or testing the waters at a new show, shell schemes include flooring, lighting, and power (500 watts). You can also ask to remove the fascia board to help make the space feel more open. The larger the stand, the more you can add, such as product displays or video walls.
Exhibition stand hire
If your plans for the next year aren’t finalised and you’re not ready to commit to a permanent stand, our exhibition hire service is the perfect solution.
You can rent an entire modular stand or just specific pieces, or even mix and match custom-made elements with rented items.
Hiring is both cost-effective and sustainable – a great budget-friendly choice, especially if this is your first big show.
Can’t decide which stand to opt for? Browse our inspo gallery here
Everything you need to know about exhibiting at the ExCel, London
ExCeL London is a giant in the exhibition world – with a capacity to host up to 70,000 visitors at once and welcoming more than 4 million guests each year.
It’s one of our favourite venues to work at, thanks to its central location and great accessibility. We’re just 90 minutes away, which is handy since we’re setting up stands there all the time!
Part of London’s historic docklands, ExCeL boasts 100,000m² of flexible event space, split between two huge halls, with outdoor areas and conference suites. It’s a really large site, so make sure you’re wearing comfy shoes.
ExCeL London also has fantastic transport links. It’s close to London City Airport, multiple bus routes, three DLR stations, and it has its own Elizabeth Line station. Central London is just 15 minutes away by public transport. And if you’re driving, there are 3,000 parking spaces available.
There’s a wide variety of hospitality options on site and in the immediate local area. From hotels to bars, cafes and restaurants – something to suit everyone’s taste and budget.
Remember: you must pack hi-vis vests for setup days – they’re an essential entry requirement!
The perks:
- Exceptional transport links – easy access by road, rail, and air.
- 100,000m² of versatile space, offering plenty of room and height for creative stands.
- Easy-access logistics for setup and breakdown.
- Comprehensive on-site support for catering, rigging, AV, and more.
- Parking for over 3,000 vehicles.
- 19 hotels on-site or just a short walk away.
- A wide variety of dining options.
- Clean and well-maintained venue with efficient waste removal
The drawbacks:
- High costs for booking space and additional venue charges (rigging, internet, etc.).
- Parking is £25 per day – factor this into your budget.
- Food and drink can be pricey.
- Popular spaces fill up quickly, so book early to avoid disappointment.
- Double-check access points, as the large venue can make transport tricky.
A big thank you once again to the fantastic work you did for our stand!”
Laser Education
Clients we work with
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FAQs
Do you have other clients exhibiting at Bett UK?
We’re excited to bring our expertise to the Bett show and are working with several exhibitors who want creative and distinctive stand designs.
We’ve a wealth of experience working with training and educational brands.
Can I have a fully functioning demo on my stand at Bett UK?
Yes you can. We’ve built interactive stands featuring working product displays, live product demo areas with everything a speaker may need, and hands-on VR stations – so visitors can experience your products just as they would in a real-world setting.
Whether you need a game that will keep people entertained and on your stand, a fully operational demo area, or a zoned space for hands-on training and meetings, we’ll make sure your stand is designed to engage and impress your visitors, and walk you through all the compliance requirements and logistics to get it from design to built.
Need specialist equipment? We’ve got excellent connections to source exactly what you need. Drop us a line and let’s discuss your plans
How much do exhibition stands cost?
How much your exhibition stand costs can depend on multiple factors:
- Size of your space: How much room do you have to work with?
- One-off or reusable: Are you looking for something just for this event, or do you want a stand you can adapt for different venues?
- Your goals: What are you hoping to achieve by exhibiting?
We’ll work closely with you to come up with plans and designs that fit your both budget and your goals.
What makes a good trade show stand?
Interesting, eye-catching, and targeted at your specific audience. A standout exhibition stand reflects your brand’s values, and is designed to help you achieve your goals for the event. We help brands get a great return on their investment by working with them to clarify their vision – and it all starts with a detailed exhibition stand brief.
Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
