Our comprehensive guide to exhibiting at Data Centre World London 2025
Make the most out of your exhibition stand at Data Centre World London 2025
12 – 13 March 2025, ExCel, London
Presented by the Tech Show London, Data Centre World is held annually at ExCeL London.
With the 2025 edition happening in early spring – 12 – 13 March – now’s the time to kickstart your planning so that you can maximise your investment in the event.
Need a price for your Data Centre World exhibition stand?
Data Centre World is the event for anyone who’s anyone in the data centre space.
With a 15-year heritage and several awards under its belt, this exhibition is where industry leaders come together to explore the latest innovations, and it’s a golden opportunity to get your products in front of people who are actively looking to invest in new solutions.
With over half of the attendees in senior roles – think managers, directors, department heads, and plenty of chief tech officers – this event is packed with the kind of connections that can drive real change for your business.
As an exhibitor, you’ll get the chance to meet decision-makers from top data centres across the globe, including the biggest names in the UK and beyond. In fact, 82% of visitors have a hand in purchasing decisions, so this is your chance to build leads that really count.
If you’re looking to expand your reach, make valuable connections, and get your brand in front of key players like Danfoss, Mitsubishi Electric, and TECNAIR S.P.A, Data Centre World is the place to be.
Don’t miss the chance to exhibit and be part of shaping the digital future!
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of visitors are involved in purchasing decisions
of attendees are key business influencers
If you’re planning to exhibit at Data Centre World and want to make a real statement, then you need to identify your showiest, most in-demand product. This is an event where brands go all-out and splash the cash.
But don’t let that scare you – you can still make an impact if you don’t have wodges of money to throw around. It just takes a little more planning.
First, you need to decide what you want to achieve at Data Centre World and weigh this up against the cost of exhibiting. Floorspace at the ExCeL is among some of the most expensive exhibition spaces in the country, so if you’re looking for a big return on investment, bigger isn’t always better.
When planning for Data Centre World, setting a budget is key. Start with the basics: you’ll need to budget for both the stand space and the exhibition stand itself. It’s all about balance – there’s no point in splurging on a massive floor space only to find you’ve got no money left to spend on any furniture! Think about the look, feel, and impression you want your stand to make with your target customers, and then find the right balance between size and impact.
Next, get clear on who you want to connect with at the show. Are you aiming to meet loads of potential leads to follow up with post-event, or are you looking to engage with a handful of key decision-makers who are ready to make a purchase right there and then? Identifying the right audience and setting realistic goals will help you measure the event’s success.
Finally, invest time in creating a strong exhibition brief, especially if you’re working with a stand partner (like us!). If you’ve got impressive tech or a standout product you want to highlight, make sure this is front and centre in your brief. A well-thought-out brief gives everyone involved a clear vision of what you want to showcase, helping bring it all together smoothly.
We know firsthand that preparing for an exhibition can be overwhelming. Our guide on creating the perfect exhibition brief has been a huge help to loads of our clients, so we’re sharing it with you, too, in the hope it helps make your visit to Data Centre World a roaring success.
Get prepped for Data Centre World with our guide on how to write the ultimate stand brief.
Data Centre World is always quite the show!
“Stands are packed with clever tech, and companies pull out all the stops to stand out from their competitors.
“There is a lot of money spent on the biggest stands, and they are seriously impressive.
“But, there’s no point in having a huge space and not being able to fill it. You can still achieve a lot with a more compact exhibition stand at an event like this. If you’ve got a smaller stand than some of the big boys, think about how to make it immersive, engaging, and interactive – a busy stand will always pique the interest of passersby so you can very quickly make your stand the place to be!”
David Hennessy, Motive Exhibitions Managing Director
Need an exhibition partner for Data Centre World 2025?
With suppliers, buyers, and everyone in between attending Data Centre World, the audience is diverse.
We know that not every visitor who walks through the doors will be in your target demographic, and that’s why every stand we design is created to appeal to your prospective customers.
Make sure you don’t blend into a sea of screens at Data Centre World – get us on board to make it your best exhibition ever!
Exhibition stands we can build at Data Centre World 2025
The sleek, modern interior of ExCeL London is the perfect background for a tech-focused event.
Here are our suggestions for the best types of stand to invest in at this iconic exhibition venue.
Bespoke exhibition stands are crafted specifically to meet the needs of your event, aligning perfectly with your brand’s identity and business goals.
This option provides a level of creative flexibility that can be invaluable at busy, bustling venues like the ExCeL.
For an event as specialised as Data Centre World, a custom stand really helps you capture the attention of the very knowledgeable, making it possible to create a unique space tailor-made for talking about tech!
Modular exhibition stands offer flexibility and value for brands looking for a creative, cost-effective space.
These stands are made from separate components that connect smoothly to create a cohesive display, giving you tons of flexibility without skimping on style.
At premium venues like the ExCeL, where space is costly, a modular design lets you create an impact on a budget.
These stands are especially suited to data-focused brands that need to display both hardware and software, making it easy to engage visitors in an intimate, one-on-one experience.
Shell scheme exhibition stands are compact, affordable, and a popular choice for smaller businesses or those who are dipping their toe into exhibiting for the first time. Their small footprint and lower cost can be particularly beneficial at a pricier venue like the ExCeL.
Despite their size, shell schemes offer ample room for creativity – your design ideas can transform this setup into a highly engaging space. If Data Centre World is your first time exhibiting, a shell scheme offers an ideal starting point, allowing you to introduce your data-focused products and services without breaking the bank.
Exhibition stand hire
With our exhibition stand hire service, you can either lease a full stand or select specific elements, like seating, shelving units, or screens, to complete your setup.
A hybrid option, combining rented elements with custom designs, can create a unique look without a long-term commitment; perfect for those companies who haven’t quite finalised their 2025 events calendar.
Hiring provides a flexible, sustainable solution that allows you to experiment with layouts that best showcase your products and services.
Everything you need to know about exhibiting at the ExCel, London
ExCeL London is renowned worldwide for its immense size and for hosting some of the globe’s biggest and best exhibitions.
With the capacity to host up to 70,000 visitors at once and attracting over 4 million guests each year, it’s a prime choice for major events.
Located in London’s historic docklands, the ExCeL offers an impressive 100,000m² of indoor floor space spread across two grand event halls. These sit alongside a large outdoor area and numerous conference suites.
One feature that always wows the crowds is ‘The Boulevard. Stretching 600 meters down the centre of the venue, it’s an enormous space which connects the two exhibition halls.
We’d argue that the ExCeL is one of the most accessible exhibition venues in the country. It’s close to London City Airport, has three DLR stations, its own Elizabeth Line stop, ample bus links, and quick access to central London.
For those driving, there are 3,000 parking spaces accessible via the A13. And when it comes to staying and dining, ExCeL has options for every budget, with numerous hotels, bars, and restaurants located just steps away from the venue entrances.
We love working here, not only for its scale, versatility, and all-round-excellent facilities, but also for its convenience – our team can reach the venue in about 90 minutes from our office, making it ideal for our frequent setup visits.
One last tip: remember to bring hi-vis vests for your team on setup days; they’re essential for entry, and without them, you won’t be allowed in.
Pros of exhibiting at ExCeL London:
- A generous 100,000m² of flexible space provides space for even the biggest, boldest designs.
- Excellent transport links make it one of the most accessible exhibition venues in the UK.
- There are 19 hotels conveniently located on-site or just a minute’s walk away.
- It’s a logistical dream, simplifying the process of bringing in vehicles and equipment for both setup and breakdown.
- Comprehensive on-site support is available, covering everything from catering to rigging and audiovisual maintenance.
- Enjoy a diverse range of restaurants, cafes, coffee shops, and bars right on the premises.
- The waste removal teams do an impressive job of keeping the venue and show floors clean each day.
- There’s ample parking for over 3,000 vehicles.
Cons of exhibiting at ExCeL London:
- Floorspace at this venue is some of the most expensive in the country.
- Additional venue charges, such as those for rigging, internet connectivity, and logistics, can also significantly impact your budget.
- On-site parking costs £25 a day, so be sure to include this in your overall show budget.
- Food and drink prices at the venue can be steep, contributing to the overall expense of exhibiting.
- Despite the higher costs, ExCeL is a popular venue, and prime spaces fill up quickly; early booking is essential to avoid missing out.
- Given the venue’s size, it’s important to double-check access points to ensure you bring equipment in through the correct entry; otherwise, you may face a long trek!
Wow, what can I say – our Data Centre World stand looked incredible!
The team at Motive did a fantastic job as always – they keep raising the bar every time”
UK Marketing Communications Manager, Danfoss
Clients we work with
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FAQs
Do you have other clients exhibiting at Data Centre World?
Absolutely! Data Centre World is one of our regular events, and we team up with several clients each year for exhibition design, installation, and breakdown.
Having multiple stands at one venue is a win-win for us and our clients. With a larger team on-site, we have extra tools and project managers ready to go.
How much do exhibition stands cost?
The cost of your exhibition stand can depend on multiple factors:
- Size of your space: How much room do you have to work with?
- One-off or reusable: Are you looking for something just for this event, or do you want a stand you can tweak and use at different venues?
- Your goals: What are you hoping to achieve by exhibiting?
We’ll work closely with you to come up with a plan and design that fits within your budget!
What makes a good trade show stand?
It’s all about being true to your brand and bringing something unique to the show floor.
A standout custom exhibition stand should reflect your brand’s values and goals, aligning perfectly with what you want to accomplish at the event. To make this happen, we need a clear understanding of your vision, which starts with the exhibition stand brief.
Should I just hire a stand?
It really depends on what you’re looking to achieve! People often decide to hire a booth for a few reasons:
- They don’t have a place to store a stand.
- They want to experiment with new ideas and concepts.
- They’re new to exhibiting and want to give it a try.
- They don’t exhibit often enough to justify buying their own stand.
- Different teams within a company frequently exhibit and need to change the graphics often.
As a general rule, if you plan to exhibit more than three times a year, it’s usually more cost-effective to invest in your own stand.
Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
