Your complete exhibitor guide to World Travel Market London
Make the most of your exhibition booth at World Travel Market London
4-6 November 2025, ExCeL London
WTM London is the world’s most influential travel and tourism show, and where the global industry meets to connect, network, and shape the future of tourism.
Taking place from 4th–6th November 2025 at ExCeL London, it brings together thousands of travel professionals, destinations, and tourism brands under one roof.
From tech providers and tour operators to tourism boards and hoteliers, it’s the place to showcase what makes you stand out.
With expert insights, industry debates, and countless networking opportunities, WTM London offers the perfect space to explore new partnerships, meet customers face to face, and put your brand at the heart of global travel conversations.
Need a price for your WTM London exhibition booth?
Turn connections into opportunities at World Travel Market London 2025
With over 46,000 professionals from 184 countries expected, World Travel Market London is a fantastic opportunity to introduce your brand to over 5,000 key decision-makers from every corner of the globe.
Packed with established names and high-profile partners from Europe, Asia, Americas, Middle East and Africa, WTM London is the go-to event for travel industry professionals in 2025.
A carefully planned exhibition booth will get your brand in front of key players seeking new ways to entice travellers and streamline their operations. Whether you’re planning a compact display or a larger, immersive setup, Motive can help you create an exhibition booth that gets noticed by the right people.
Before you commit to exhibiting, get clear on your goals. Exhibiting is a significant investment, so you’ll want to make sure every penny works hard. Are you looking to build brand awareness? Generate leads? Connect with decision-makers ready to place orders? Defining your objectives will make your whole experience at World Travel Market London much more effective.
Next, budget smartly. Your booth needs to stand out and grab attention while leaving room for the other essentials – like engaging displays, furniture, marketing materials, and technology.
Live demos and interactive displays draw crowds, but power, equipment, and compliance all need to be sorted in advance. To get ahead on your logistical needs, partner with experienced exhibition booth builders like us. We can handle the organisation, paperwork and health & safety to make sure everything runs smoothly.
Once you’ve worked out your goals, how are you going to measure success? Are you aiming for 50 solid leads? Do you want 10 buyers ready to commit on the spot? Specific targets keep your team focused and help you track your ROI.
Finally, put everything together in a detailed exhibition brief. Don’t skip this step – because whether you’re going it alone or working with a booth-building partner like us, thorough planning and design will save you money, effort and avoid many potential headaches.
If you want advice to bring your ideas to life, we’re here to help. Our handy briefing guide walks you through every step; so download your free copy below.
Get your WTM London plans off to a flying start with the perfect booth brief
The right booth should be eye-catching and exciting, and designed specifically for the audience you want to reach. We’ve seen clients close deals before the event ends because their booth was well thought through, clearly communicated what they do, and attracted the right people.”
David Hennessy, Motive Exhibitions Managing Director
We’ve built a reputation for designing and building stands that get exhibitors noticed.
Whether you need space for memorable games, presentations, live presentation areas, or a space to chat, we know how to create a booth that showcases your brand at its best.
Each exhibition booth we build is custom-designed to highlight what makes your brand unique, and attract your ideal customers.
We’ll work with you to create a standout booth that perfectly captures who you are, what you do, and tells a compelling story.
Make World Travel Market London a success with a Motive Exhibitions booth.
Exhibition booths we can build at WTM London 2025
ExCeL London is one of Europe’s premier exhibition spaces with many different options on their floorplan menu, so the sky’s the limit when it comes to creative design.
Here are our top booth options:
Built from the ground up to match your brand and business goals, bespoke booths give you complete creative freedom.
Whether you opt for a single or double-deck booth, bold graphics, interactive elements, or a sleek product showcase, this option really makes you booth out from the competition.
A flexible, cost-effective solution, modular booths can be reconfigured for different events.
Made up of interlocking components like giant Lego sets, they create a seamless, professional display without the price tag of a fully custom build.
We’ve designed a huge range of high-impact modular booths over the years, to wow Excel London’s visitors. It’s an ideal choice if you’re not ready to invest in a permanent booth, and you can combine modular frameworks with custom features, without the higher costs of a permanent, custom-built display.
Shell scheme exhibition booths are a budget-friendly option, and come in a range of sizes from 3m x 3m to 6m x 3m or 8m x 3m, often as part of all-inclusive packages.
These booths may be smaller, but they still offer plenty of room to get creative. With the right design, a shell scheme can be just as effective as a larger setup.
Ideal for those new to exhibiting or testing the waters, shell schemes include flooring, lighting, and power (500 watts). You can also ask to remove the fascia board to help make the space feel more open. The larger the booth, the more you can add, such as product displays or video walls.
Exhibition booth hire
If your plans for the next year aren’t finalised and you’re not ready to commit to a permanent booth, our exhibition hire service is the perfect solution.
You can rent an entire modular booth or just specific pieces, or even mix and match custom-made elements with rented items.
Hiring is both cost-effective and sustainable – a great budget-friendly choice, especially if this is your first big show.
Can’t decide which booth to opt for? Browse our inspo gallery here
Everything you need to know about exhibiting at the ExCel, London
ExCeL London is a giant in the exhibition world – with a capacity to host up to 70,000 visitors at once and welcoming more than 4 million guests each year.
It’s one of our favourite venues to work at, thanks to its central location and great accessibility. We’re just 90 minutes away, which is handy since we’re setting up booths there all the time!
Part of London’s historic docklands, ExCeL boasts 100,000m² of flexible event space, split between two huge halls, with outdoor areas and conference suites. It’s a really large site, so make sure you’re wearing comfy shoes.
ExCeL London also has fantastic transport links. It’s close to London City Airport, multiple bus routes, three DLR stations, and it has its own Elizabeth Line station. Central London is just 15 minutes away by public transport. And if you’re driving, there are 3,000 parking spaces available.
There’s a wide variety of hospitality options on site and in the immediate local area. From hotels to bars, cafes and restaurants – something to suit everyone’s taste and budget.
Remember: you must wear hi-vis vests for setup days – they’re an essential entry requirement!
The pros:
- A generous 100,000m² of flexible space provides space for even the biggest, boldest designs.
- Excellent transport links make it one of the most accessible exhibition venues in the UK.
- There are 19 hotels conveniently located on-site or just a minute’s walk away.
- It’s a logistical dream, simplifying the process of bringing in vehicles and equipment for both setup and breakdown.
- Comprehensive on-site support is available, covering everything from catering to rigging and audiovisual maintenance.
- Enjoy a diverse range of restaurants, cafes, coffee shops, and bars right on the premises.
- The waste removal teams do an impressive job of keeping the venue and show floors clean each day.
- There’s ample parking for over 3,000 vehicles.
The cons:
- Floorspace at this venue is some of the most expensive in the country.
- Additional venue charges, such as those for rigging, internet connectivity, and logistics, can also significantly impact your budget.
- On-site parking costs £25 a day, so be sure to include this in your overall show budget.
- Food and drink prices at the venue can be steep, contributing to the overall expense of exhibiting.
- Despite the higher costs, ExCeL is a popular venue, and prime spaces fill up quickly; early booking is essential to avoid missing out.
- Given the venue’s size, it’s important to double-check access points to ensure you bring equipment in through the correct entry; otherwise, you may face a long trek!
Motive was a brilliant company to work with. They were so accommodating (especially given our extremely tight deadline) and came up with some great concepts that suited our budget.
From initial conversations with David, through the design stages with Ed, right through to the set-up and build at our event , Motive was a super team to work with. They took away so much of the stress and hassle that events can sometimes bring.
We definitely recommend them!”
Mixergy
Clients we work with
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FAQs
Do you have other clients exhibiting at WTM London?
We’re excited to bring our expertise to World Travel Market London and are working with several exhibitors who want creative and distinctive booth designs.
We’ve a wealth of experience working with home, travel, leisure, sustainable and B2B brands, having designed and built exhibits for events like Spring Fair, Fully Charged, Grand Designs, Glee, The National Geographic Traveller (UK) Food Festival, to name a few.
Can you make my exhibition booth interactive at WTM London?
Yes we can. We’ve built interactive booths featuring games, presentations, live presentation areas, and hands-on demo stations – so visitors can experience what you offer – and stay chatting to you for longer.
Whether you need a space to chat, a fully operational demo area, or a zoned space for hands-on training, we’ll make sure your booth is designed to engage and impress your visitors.
Need specialist equipment? We’ve got excellent connections to source exactly what you need. Drop us a line and let’s discuss your plans
Can we hire our exhibition booth?
Absolutely. If you’re exhibiting from outside the UK, or just don’t want the commitment of owning a booth, our rental option is a smart, stress-free choice.
You’ll get a fully branded exhibition booth, designed around your goals, audience and budget without needing to buy it. We bring together the impact of a custom-built stand with the flexibility of hire, so you can show up and make a statement without the hassle.
Whether it’s your first UK show or you’re after a more streamlined solution, we’ll design and deliver a stand that stops the right people in their tracks.
If we work with you, can you take our supplies to the London venue?
Yes! You can ship your materials to us, and we will pack them up with the rest of your booth for transportation. If you’re travelling by train or plane, the last thing you want to do is take a load of brochures, iPads and products with you, so we organise your exhibition booth logistics as part of a project price.
Or, save the space in your suitcase and hire iPads etc from us! You can hire furniture, AV equipment, and a wide range of props and booth accessories.
What makes a good trade show booth?
Interesting, eye-catching, and targeted at your specific audience. A standout exhibition booth reflects your brand’s values, and is designed to help you achieve your goals for the event. We help brands get a great return on their investment by working with them to clarify their vision – and it all starts with a detailed exhibition brief.
Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX
