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There are many reasons why you should choose exhibition stand hire over buying outright. A reusable exhibition stand might be a great alternative to purchasing a stand for your purposes. The main benefit is that you don’t have to commit to purchasing an expensive stand if you are not sure how often you might exhibit. It also eliminates the need to store a stand in between events and transport costs.
If you are a first-time exhibitor, the terminology concerning different types of exhibition stand can be confusing. The most popular stand to hire is a modular exhibition stand, which is made up of interchangeable sections comprising a bespoke frame (usually made of aluminium) onto which printed graphics can be attached. These stands are designed for space-only exhibits as their frame allows for a more individual design as opposed to a shell scheme system where exhibitors are allocated a standard framework on which to display their graphics.
You will still benefit from the same design and installation service from an exhibition company as if you were buying a stand, but without the commitment. However, if you are planning to exhibit on a regular basis, it may be more cost effective to buy a stand. When considering whether to hire or buy a stand, you need to think carefully about the type of event you wish to attend, the location, your audience and how often you might exhibit in the future.
The main reasons you might choose exhibition stand hire
1. You don’t plan to exhibit regularly
This might be a one-off product launch with no follow-up events yet in the diary
2. You are new to exhibiting
You wish to hire a stand to test the waters before committing to purchasing
3. You wish to test out new design features –
you might be looking to freshen up your stand and the way you use it – perhaps to include virtual meeting rooms or VR technology? If you hire an exhibition stand, you can effectively ‘road test’ your layout or see how a flexible modular system will work for you and your brand before committing to your own
4. You plan to exhibit in more than one location at a time
– hiring a modular stand for a one-off occasion will save time and money
5. You have successive events in a short space of time
choosing exhibition stand hire will eliminate the mad rush to reconfigure graphics and stand decoration between events reducing stress and time constraints so that you can concentrate on running the events themselves
6. You are based out of the UK
You might be planning to exhibit in the UK but are based abroad and wish to keep transportation costs at a minimum
7. You are based in the UK and planning to exhibit abroad
a reusable modular stand can be broken down easily to transport abroad
8. Sharing the cost
you might want to collaborate with internal brands or external brand partnerships and in this situation hiring a modular exhibition stand system would share the cost
9. Lack of storage space
More and more companies are now working remotely which means you might not have the space to store an exhibition stand in between events – choosing exhibition stand hire eliminates storage costs
friendly advice when you need it most
Please don’t hesitate to get in touch if you are considering exhibition stand hire. We can provide all the help and advice you might need. As with buying a stand, should you choose exhibition stand hire, we will give you the same service from initial design to transport, installation and breakdown after the event. As with our other stands, we will offer you the opportunity to see your stand mocked up before the big event.
David Hennessy is our Managing Director and co-founder of Motive Exhibitions. Based in St Neots we help businesses across Cambridgeshire, Bedfordshire and Northamptonshire exhibit across the UK and beyond.