Spacegoods exhibition stand case study at London Coffee Festival, launching their canned drinks to a new crowd

Motive Exhibitions built a custom exhibition stand for Spacegoods at London Coffee Festival, The Truman Brewery, London. It was Spacegoods’ first exhibition, and the stand stayed continually busy throughout the show. Visitors tried samples, talked about the brand, and left contact details through the data capture activations.

Launching a canned coffee that’s about more than taste

Spacegoods came to us ahead of their first exhibition, London Coffee Festival at The Truman Brewery. They were launching their range of ready-to-drink canned coffee, with different drinks for recovery, focus, energy and sleep. The brand isn’t just about taste or ingredients. It’s about what those drinks can do for you. The stand needed to build brand awareness, grow their customer base, and get people trying the range.

A mix of owned and hired stand elements

The custom exhibition stand had three open sides and a backboard, hired in with the light box and counter. Motive also supplied and branded a fridge for their new range. We wrapped Spacegoods’ own vending machine to match. We built the buzz wire game and inset shelving from scratch. We designed the bright pink, gradient flooring ourselves, then installed it on the day. A light box on the counter helped it stand out. Natural light in The Truman Brewery is in short supply, and no one wants to get left in the dark.

A game that let the product prove itself

A custom buzz wire game, designed around the Spacegoods logo, gave visitors a baseline score before they’d had any coffee. They then tried the Focus drink and played again, to see whether their performance had improved. The Spacegoods team tracked times on a manual leaderboard, styled like something from Top Gear. Spacegoods brought their own vending machine, used at previous activations, which we custom wrapped in their branding. Visitors filled in an interactive data capture form for a free sachet to take home. Branded fridges kept the range cool and on show. Spacegoods added the contacts they’d gathered into their marketing for after the show.

“The gradients and the colours were really eye-catching, teamed with the LED lights which suited the image of the brand. The game fitted with the messaging.”

Edward Marshall, Creative Director, Motive Exhibitions

What we delivered:

• Exhibition stand design
• Bespoke buzz wire game
• Custom printed flooring, designed and installed on site
• Wraps for hired and client equipment
• Stand and furniture hire
• Installation
• Dismantle
• Project management

Ready to create your own showstopper?

Get in touch with us today and let’s talk about your next show. Whether you want a mix of hire and bespoke like Spacegoods, or something fully custom, we can help. Whatever your budget, we know how to build a trade show stand that feels exactly like your brand.