Creating a premium, luxury experience for a brand in the crowded EV charger market.

Free reign

We pretty much had free reign on the brief. The only thing we absolutely had to do was to make the stand look premium and create something that was reusable across their event calendar.

Starting from scratch

Sometimes, having no brief is harder than a really tricky brief.

Andersen EV put total trust in us to design whatever we wanted – their only real guidance was, “we want to show off our chargers – come up with a concept!”.

With no existing stand to work from, we had to create something new and premium entirely from scratch.

A sleek, premium design

We knew the keyword here was “premium”. So, we took inspiration from Apple and how they segment their stores and split the stand in two.

On one side, the focus was a Porsche – because nothing says “premium” more than an electric Porsche! Nearby, we created two modern-looking, double-sided plinths. These were strategically placed near the main thoroughfares in the show hall to encourage those passing by to stop and have a look at Andersen’s electric vehicle chargers.

On the other half of the stand, we created a “showroom”. A combination of black accents, laminate finishes and huge lightboxes created a really sleek, modern finish to this area while again meeting the “premium” brief.

Up above, a 10m x 6m rig featured banners and masses of lights, so the stand essentially glowed!

We also placed colour samples around the stand so visitors could see the full range, and made a luxury hospitality area in the middle, to finish off that really high-end customer experience.

What we delivered:

• Exhibition stand design
• Stand manufacture
• Stand element hire
• Pre-exhibition stand build in our workshop
• Installation
• Dismantle
• Storage
• Logistics
• Project management