A modular booth design featuring a cosy living room for visitors to trial products

Three key products

Majority Audio’s booth needed to display three key product areas: radios, HiFi speakers, and subwoofers and soundbars.

A brand new booth design

The Majority Audio team had been to IFA plenty of times before – but only as visitors. They had no previous booth designs to use, and were very much ‘dipping their toes in the water’ to try out what worked and what didn’t.

A home away from home

We really wanted to demonstrate to visitors what it would be like to have Majority Audio’s products in their homes.

So, we essentially created a living room.

On one side of the modular exhibition booth, we had a series of shelves displaying all of Majority Audio’s products, along with a big dining table in the middle that featured lots of different types of speakers.

On the other side, we added a comfy sofa, 75-inch TV, sideboard, and sockets, all enclosed in an area built with timber and glass acrylics. Visitors to the booth could then choose a radio and speaker, retreat to the partitioned living room area, and enjoy the sound quality as if they were at home!

We also created a zoned effect using different carpet styles to make visitors feel like they were moving between rooms as they navigated the booth.

Location:

• Exhibition stand booth
• Booth manufacture
• Booth element hire
• Pre-exhibition booth build in our workshop
• Installation
• Dismantle
• Storage
• Logistics
• Project management