Case Study

A space-only exhibition stand with sustainability and reusability at its core


Joe and Seph’s




ExCeL, London


A new look with recycled products

Joe and Seph’s wanted us to create a space-only stand that looked brand new but actually featured as many elements from previous shows as possible.

sustainable exhibition stand | Motive Exhibitions | Joe and Seph's

Adapting a previous stand design

We’ve enjoyed a long and successful working relationship with Joe and Seph’s. They’re seasoned exhibitors, and this stand has been reused and reconfigured for the past five years.

We needed to take design elements and structures from their previous stands but make this version look brand new, so show visitors weren’t getting a feeling of deja vu!

custom built exhibition stands | Motive Exhibitions | Joe and Seph's
custom exhibition stand london | Motive Exhibitions | Joe and Seph's

Warm colours and a cosy atmosphere

We considered two options using the existing stand design structure: a full repaint, or using wraps on the panels. After some discussion, Joe and Seph’s decided they wanted to opt for the wraps. So, we used the existing timber panels and totally covered them – almost like a canvas – in vinyl, so the stand design looked brand new.

Recycled wooden apple crates were stacked and fixed to create a unique shelving and display system, and we added festoon lights, fairy lights, and props in lots of warm colours to create a cosy, inviting atmosphere. All of this matched the company’s brand and ethics: hand-made products created by a family-owned business. 

What we created can easily be re-used (or adapted) again, meaning the Joe and Seph’s team can get even more mileage out of their original stand infrastructure.

Stand size:

5m x 2.5m

Stand type:


What we delivered:

• Exhibition stand design
• Stand manufacture
• Stand element hire
• Pre-exhibition stand build in our workshop
• Installation
• Dismantle
• Storage
• Logistics
• Project management

See what other customer challenges we’ve solved

modular exhibition stands | Motive Exhibitions | Destiny Foods

Destiny Foods

A crowd-pleasing bespoke exhibition stand designed to showcase Destiny Foods’ ice cream range at the Casual Dining Show in London.

Read now

bespoke exhibition stand build | Motive Exhibitions | Brew Tea Co

Brew Tea

A jam-packed show calendar and a bespoke stand featuring recycled and reconfigurable elements lie at the heart of this interactive design for Brew Tea.

Read now

custom exhibition stand contractor - Motive Exhibitions

Andersen EV

An eye-catching, premium, luxury stand design that would give Andersen EV visitors an unforgettable exhibition experience in the crowded EV charger market.

Read now

Make your next exhibition your best ever!

Motive Exhibitions, 3 Orion Court, Ambuscade Road, Colmworth Business Park, Eaton Socon, St. Neots, PE19 8YX

01480 597 444  |

Joe and Seph’s space-only stand 1