Danfoss’ iconic DeLorean exhibition stand at InstallerSHOW 2025

Capturing the imagination of visitors

There was only one stand people were talking about after InstallerSHOW 2025 – and that was the Danfoss DeLorean stand. With a genuine DeLorean car, retro diner, and interactive time tunnel, Danfoss captured the imagination of visitors with a fully immersive story about the evolution of their brand. It ended up being their most successful UK show ever! 

The bold vision behind Danfoss’ stand

Gareth Ash, Danfoss’ marketing manager, came to us with a big idea – to create an unforgettable experience that would stay with visitors long after they’d gone home. He wanted a time-travelling journey that would capture both nostalgia and innovation. He knew it would take something iconic. The DeLorean was an inspired centrepiece – but he wanted more.

Our retro diner concept brought the 60s to life with a milkshake bar and arcade games, creating a space that complemented the DeLorean and invited visitors to spend time, play, and chat – with plenty of conversation-starters to see and do. The cherry on top was an interactive time tunnel, with creative TRV-tok content and vintage ads telling the history of the Danfoss brand. 

What our client said

“Motive brought my vision to life in a way I didn’t even think was possible. They took my ‘crazy’ ideas and turned them into something bold and exciting with so much energy and creativity. Their passion for the project was infectious, and it made all the difference.”

Gareth Ash, Marketing Communications Manager, Danfoss

Investment in creativity brings incredible results

The results spoke for themselves: their highest number of solid leads from a stand, massive brand exposure, and unprecedented success. The Danfoss DeLorean stand became a must-see attraction, even drawing attention from the show organisers themselves, who featured it in their promotional materials and videos. This went way beyond the ROI of a normal exhibition stand – it was a full-blown event within an event, creating huge excitement and hundreds of new connections.

“Gareth’s vision was crystal clear, and working alongside him to bring it to life was both a challenge and an exciting collaboration. Seeing it all come together and watching people’s reactions at the show made every bit of effort worth it. The stand became the highlight of the show, and we couldn’t be prouder of the result. Truly a standout project.”

Ed Marshall, Creative Director, Motive Exhibition

What we delivered:

• Exhibition stand design
• Stand manufacture inc. custom LED signs
• Stand element hire
• Booked Back to the Future lookalike actors
• Managed DeLorean logistics
• Installation
• Dismantle
• Storage
• Logistics
• Project management