An exhibition stand that showed off the creativity and personality of LuxFilms
The Event Production Show, ExCeL, London
“Genuinely lovely people who put everything into their work and were just easy to work with.”
LuxFilms is an independent award-winning event video specialist. With experience filming events for BBC, Olympics, Glastonbury Festival, arena tours, and conferences. LuxFilms has a reputation for creativity and delivering exceptional quality video.
– Exhibition stand design
– Exhibition stand hire
– Storage post event
– Full project management
The folk at LuxFilms needed to find exhibition designers as creative as them and who could show off their brand in a unique way demonstrating the brand personality and the quality of their work. They were filming the exhibition to provide an opportunity for attendees and other exhibitors to find out more about them.
The conceptual process
The LuxFilms team came to us with a rough concept drawn out in PowerPoint and articulated they wanted to create something different to other exhibitors. We knew we were up against another exhibition company much bigger than us to win this dream exhibition stand. We also knew we could interpret their brief and propose several concepts that would knock their socks off.
Edward, the Project Manager said: “It’s not often we get to work with fellow creatives. It made the process particularly exciting as they could visualise the more quirky ideas we were presenting to them. We interpreted the brief a little differently from their original ideas.”
“Whatever route they chose, we guaranteed they were a long way from any off the shelf concept.”
Making a first exhibition stand easy and fun
This was the first time LuxFilms had exhibited, and we wanted to make it fun and creative for them. We ensured they knew what was going on throughout the process, suggesting ideas and options to make their first stand something that would create the wow factor.
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Bespoke ideas to create a one-off stand
We tied in our signage knowledge and capabilities and suggested adding a 3D illuminated sign. We proposed several features to give the stand for a truly bespoke, one-off feel; these included amping up the feature bar and editing suite. We took inspiration from their logo and created a bespoke desk using the X from the LuxFilms logo. After a few tweaks, the final concept was approved and the wheels were in motion on the production.
“There is only one of those desks in the world. The best bit is they have reused it and get to see it every day.”
A hybrid modular and custom stand
The back wall of the exhibition stand was modular with lightweight fabric panels printed with bricks seamlessly integrated with a custom-built wall, roof, 3D lettering and illuminated sign. The rigid structural elements included a bar for people to sit at and an editing suite with a large monitor. We wanted to create a stand that complemented the brand colours and used materials that were soft and tactile. Combining modular and custom elements kept the overall structure light and transport costs down. It had a positive impact on cost too as it enabled them to rent a proportion of the stand.
the nitty gritty
The details and statistics of this exhibition stand build
– Hybrid custom and modular exhibition stand
– 4x4m exhibition stand space
– Rented and purchased elements
– 100% of the stand can be reused
– Custom Engineered desk
– 1 day to set up at the event
– 1x van of materials
– Build by 2 fitters
– Breakdown by 2 fitters
What Made This Project Unique
We appreciated the stand was a big investment for them, so it has been designed to be reused in the future and repurposed. We delivered the X desk to their offices and it now doubles up as a reception desk. The 3D illuminated sign was taken down at the exhibition and installed in their offices too, so they now have the most customised elements making a statement in their office which is great. When they exhibit again, we’ll come in, take them down and install them on their exhibition stand. That way they get to enjoy their two-day exhibition stand investment every day. It also means they’ve made their biggest investment on the first stand but every stand from now will look as good as the first.
“The customer service was second to none…”
“Motive Exhibitions were amazing from start to finish. I approached them with a stand design for an exhibition, and they listened to exactly what we needed and then added some brilliant elements to really make it amazing. We had so many positive comments about the stand.”
“The customer service was second to none (after a few bad experiences with other companies, this was a welcome relief).”
“From talking to David about what we needed, to discussing the design with Ed, the administration staff and then having it all set up and taken down by Ed and Max, it was faultless. Genuinely lovely people who put everything into it and were just easy to work with. Thanks so much, we will be using Motive again!”
Said Tillie from LuxFilms
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