Showcasing two distinct brands at HRC, the premier catering event

Creating authenticity and fun

“We really wanted to tap into the two different environments you’d experience as a customer,” Edward comments.

Our first stand design was for the Street Food Chefs brand. We set about creating a street food scene, where Mexican, Indian and Persian seasonings would feel at home. We wanted to create a street/ festival feel.

We had creative freedom to do something quirky. We set the design around the horsebox-style trailer where samples would be served from, planned out a grass area and added decking printed with the Essential Cuisine logo. Finally, we added picnic benches to create a fun, social vibe. We included a modular back wall – tiered –  to make it more interesting from a distance.

With the trailer in action, traditional storage options were limited. We created a custom-built cupboard to hide the not-so-pretty tow bar which also created much-needed storage space. A few flags, a signpost and some cool music were the finishing touches to the Street Food Chef branded stand. The Essential Cuisine development chefs brought the extra personality to the stand and completed the overall vibe perfectly.

A touch of sophistication and theatre

On the main Essential Cuisine stand, we needed to create theatre and sophistication for a private fine dining experience on a stand. Every element of the stand needed to be refined. 

This stand was aimed at commercial kitchens, restaurants, schools and care home customers. We had stainless steel tops from a previous Essential Cuisine stand that we wanted to reuse. It was retrospectively designed so that the countertops would fit.

“Little details were key to the aesthetic of this exhibition stand. Every stand with food must have a sink with running hot water, they are not particularly pretty but they needed to be for this stand to be the next level. We built the sink in, making it tidier with cleaner lines.” remarks Edward. 

The money saved by reusing the countertops enabled the team to combine a seating area with what looked like a high-end commercial kitchen in every detail down to the look of the flooring used. “

It’s an eye for the little details that makes all  the difference.” says Edward.

Two creative exhibition stands combining custom and modular elements.   For both stands, the overarching brand was Essential Cuisine, but the brands delivered their own identities and appealed to very different audiences. Both stands have been designed to be reused in the future.