Creating a showstopping exhibition stand for newly acquired Plastic Bottle Supplies
Packaging Innovations, Birmingham NEC
what we created
Breaking perceptions in the blink of an eye
The art of exhibiting is making sure everyone understands who you are and what you are offering, very quickly. Confuse them, and you lose them. With the experience of exhibiting IPL Global brands at various locations, we are very familiar with the brand guidelines, expectations and what works for them.
This product range was very different to previous IPL brand products. The challenge for this stand was to ensure people understood whilst the new bottle might look plastic, it was in fact made of sugar cane pulp. We also needed to design the stand so that it could be exhibited again in the future.
Making the origins of the materials on the stand was key. We designed the stand around the product they were displaying. We custom-built a tiered display unit which incorporated the raw sugar cane material alongside the finished product, so visitors could see the before and after.
To increase engagement visitors could come and get a free bottle of water, fridges were installed to keep water cool.
A hybrid stand with custom build feel
We combined modular panels covered in fabric and the IPL Global graphic suspended from the ceiling. A custom timber roof gave a simple feel and a clean, fresh stand design was complemented by synthetic plants which could be reused multiple times in the future.
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the nitty gritty
The details and statistics of this exhibition stand build
- Hybrid custom and modular exhibition stand
- 6m x 6m exhibition stand space
- Hired and bought elements
- 2 days to build
- 2 x van loads of materials
- Build team of 3
- RAMS and logistics for stand
What Made This Project Unique
Where are all the bottles kept? As it was a two-day event with a focus on giving away samples to prospects, whilst keeping the stand space clear and simple, we had to think creatively about the storage of spare bottles. Our solution was to make the back wall hollow and stack it with bottles making them easily accessible when needed, so there were plenty of bottles that were easily accessible.
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